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It’s Time for CEOs to Roll Up Their Sleeves; Data from 300 Global CEOs Paints a Bleak Picture

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In today’s business whirlwind, crafting an effective strategy is only half the battle. The real test is in the trenches during the execution. In my experience as a CEO, I can see where we’re dropping the ball—and it’s costing us big time. In a new growth assessment report, Swedish SaaS company Howwe Technologies drew insights from over 300 CEOs  and found a glaring truth: most companies are great at talking strategy but lousy at making it happen. Only 8% outshine their market competitors, and a measly 10% actually pull off their strategic plans on time. What gives?

Let’s cut to the chase: while a whopping 83% of CEOs boast of having a clear strategy, the confidence crumbles to 57% when asked about alignment within the organization. The deeper you dig, the worse it looks—barely half the executives can spot the company’s top three priorities, and the frontline employees—a paltry 13% know what’s on the strategic agenda.

This disconnect isn’t just frustrating; it’s wasteful. With over four decades of leading from the front, one timeless truth stands out: your organization is only as strong as your people and employees are itching to contribute (82% want in!).

What happens when your employees are unclear about the ’why’ behind their tasks? What about understanding the impact of their efforts, or how these contribute to the company’s broader objectives? It’s no shocker—most people aren’t just curious; they’re eager to see how their individual contributions help the team succeed collectively. Yet they’re kept in the dark about the big picture. 

So, the million-dollar question for every leader, whether you’re in the C-suite or managing a frontline team: How can you ensure your staff not only understands the organization’s main ambitions but also the smaller, everyday goals? More importantly, how can you guide them to spend their valuable time on the right activities? Yes, it’s challenging, but it’s also absolutely essential.

Out of 300 CEOs, only half are happy with how their teams are pushing strategic priorities. CEOs are pretty much in the dark about the nitty-gritty of what’s happening on the ground and the study found that only 34% have a clear view of their teams’ progress, which means by the time problems become obvious, it’s often too late to course-correct. This points to a serious alignment issue between the big bosses and their right hands. We need more than just nodding along in meetings; we need action, commitment, and a shared game plan.

We see a clear transformation happening since nearly all CEOs recognize the need for cross-functional collaboration. Yet we have such a misalignment and only 10% of strategies cross the finish line as planned. It’s like agreeing that diet and exercise are key to fitness, but never setting foot in the gym or passing up the donuts.

So, what’s the game plan? We need to tool up. But we’re dangerously close to app fatigue with administrative applications like Asana and Monday.com that may help you and your team stay organized, but it’s a great time commitment to enter and update all that manual data. We need to combine business intelligence with AI in systems that not only spell out strategic goals but make them visible and actionable for everyone—from the executive suite to the cubicle. These tools should drive the process forward, offer real-time feedback on our performance to keep everyone in the loop and pivot swiftly when needed, and most importantly predict so you can stay three steps ahead. 

Success in strategy execution relies little on technology and features; it’s about minimizing organizational resistance. Imagine a company with 3,000, or even 10,000 employees, with 8 or 14 levels between the CEO (strategy) and the frontline employee (execution, or daily activity improvements). How can you get all managers and employees to learn these applications and their various functions? How can you accelerate and predict within these types of applications? These tools are simply not designed to help the CEO drive focus and execution. Should the CEO be an expert in a workflow or project tool like the frontline employee?

The Howwe Growth Assessment™ Insights study involving 300 CEOs reveals that the biggest challenge for CEOs is achieving alignment and bringing the organization on board. This requires an application designed for this purpose, one that answers the employee’s ”what’s in it for me.” An employee, 8 or 14 levels down from the CEO, won’t use an application just because the CEO (or CFO, COO, CRO, or any other executive) says so. They use it because it simplifies their work and helps them in their day-to-day work. Moreover, employees are already occupied with their normal operational tasks and need a proactive application they can engage with for a few minutes per week, yet feel supported and aided in their roles.

In essence, the secret sauce to strategy isn’t just having one—it’s making sure it’s implemented, and alive and kicking at every level of your organization. As leaders, it’s on us to ensure our vision isn’t just a slide in a presentation or speech at the annual town hall, but a daily reality for our teams. We need to foster a culture centered around transparency, accountability, and collective effort. This is crucial for driving change and only then can we transform our lofty strategic visions into ground-level victories. This call to action isn’t just for the boardroom; it’s for every leader who’s serious about not just surviving but thriving in the chaos of today’s markets. Let’s stop being strategists and start being strategizers—those who make strategy a daily, dynamic force in their organizations. Let’s get real about strategy, because the truth is, without execution, it’s just another word.

Data was collected by Howwe Technologies for the Howwe Growth Assessment™ with responses from over 300 CEOs and functional managers from global companies. Access the study here.

 

About Ulf Arnetz

With decades of experience in global business and SaaS, Ulf Arnetz is a serial entrepreneur. He has founded several companies and grown them into multi-million enterprises in different countries and regions. Ulf has successfully completed three strategic exits to NASDAQ-listed companies in the USA, his last company Corechange was sold to NASDAQ-listed OpenText.

Ulf’s passion for the SaaS industry is channeled into positions as founder, investor, board member, and most importantly, mentor. His knowledge and leadership has been sought after, resulting in board positions at DICE (NASDAQ and nowadays US NASDAQ EA), Cambridge Technology Group (CTP – NASDAQ), Panopticon AB, IOS Group AB, MSAB and Ciceron Group (Advisory Board).

Additionally, Ulf’s accolades include authoring 3 books, winning the prestigious Swedish Entrepreneur of the Year in 1994, the Deloitte’s Global Fast-500 award, along with publishing over twenty thought leadership articles.

Today, Ulf serves as the founder and chairman of Howwe Technologies – a unique solution for executives to bridge the gap between strategy and execution – and founder of Reforce New Ventures (RFNV).

Howwe Technologies AB (publ) stands at the forefront of SaaS innovation as the creators of Howwe, the Solution for Growth. With our method and software, we simplify the execution of strategy. Empowering businesses globally, we’re committed to redefining strategy execution and driving sustainable financial growth.

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PRIVAB AND HEMMAKVÄLL ENTER STRATEGIC PARTNERSHIP

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Humble Group AB (”Humble” or ”the Company”), has, through its subsidiary Sam och Son Grossist AB (”Privab”), entered into a strategic partnership with Hemmakväll AB (”Hemmakväll”) with the aim to drive joint growth and strengthen their positions in the Swedish market (the ”Partnership”).

Hemmakväll, a leading player in the confectionery and snack retail sector with 69 stores, and Privab, a nationwide wholesaler in the grocery trade, have signed a collaboration agreement marking the beginning of a new phase of shared growth. The partnership brings together two of Sweden’s most prominent players in the grocery industry and will create new opportunities for both Privab and Hemmakväll to grow and develop together. Hemmakväll sees significant advantages in Privab’s wide product range and its ability to quickly adapt to market needs.

The Partnership will be initiated on 1 January 2025 and is expected to generate annual revenue of approximately SEK 70 million for Privab. The agreement is also expected to pave the way for further collaborations and development initiatives in the long term.

“We are proud of the partnership with Hemmakväll where we look forward to working together long-term and on a strategic level. The partnership also underlines the attractiveness of Privab’s distribution platform and our commitment to creating long-term growth, through collaborations with leading retail chains in the Swedish market.” – Niklas Andersson, CEO, Privab

Privab’s product range fits perfectly with our profile, and their high flexibility makes them the ideal partner to ensure that we can always offer our customers the best selection.” – Jan Richter, CEO, Hemmakväll.

”I’m looking forward to collaborating with Hemmakväll, a brand associated with quality and innovation. This partnership is an important milestone for us when it comes to strengthening our position in the market and together, we will be able to take our customer offer to the next level.” – Magnus Runestam, Sales Manager, Privab.

About Privab
Privab is a nationwide wholesaler specializing in supplying Sweden’s grocery and service trade with a wide range of products within confectionery, snacks, beverages, and food.

About Hemmakväll
Hemmakväll is a Swedish retail chain specializing in the sale of confectionery and snacks. With 69 stores across the country, the company is one of the leading players in the candy trade in Sweden. In addition to its wide range of candy, chocolate, and snacks, Hemmakväll also offers movie rentals and various types of entertainment products. The company is known for creating a unique experience around its products, focusing on quality and a broad selection that appeals to both spontaneous and planned purchases.

For further information, please contact:
Simon Petrén, CEO, Humble Group AB
E-mail: simon.petren@humblegroup.se

The information in this press release has been published by the above contact person, at the time specified by Humble Group’s news distributor Cision at the time of publication of this press release.

About Humble
Humble Group is a Swedish FMCG group, which delivers next-generation consumer products that are better for people and the planet. Humble’s business consists of the business segments Future Snacking, Quality Nutrition, Sustainable Care and Nordic Distribution, which have a profile within health and sustainability. The company strives to drive organic and structural growth through acquisitions and by utilizing synergies between the business entities. For more information visit www.humblegroup.se

Humble is listed on Nasdaq Stockholm, First North Growth Market, under the ticker HUMBLE. FNCA Sweden AB is Humble’s certified adviser.

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PRIVAB OCH HEMMAKVÄLL INGÅR STRATEGISKT PARTNERSKAP

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Humble Group AB (”Humble” eller ”Bolaget”) har genom dotterbolaget Sam och Son Grossist AB (”Privab”) ingått ett strategiskt partnerskap med Hemmakväll AB (”Hemmakväll”) med ambition att driva gemensam tillväxt och stärka sin position på den svenska marknaden (”Samarbetet”).

Hemmakväll, en ledande aktör inom konfektyr- och snackshandeln med 69 butiker, och Privab, en rikstäckande grossist inom dagligvaruhandeln, har tecknat ett samarbetsavtal som markerar början på en ny fas av gemensam tillväxt. Samarbetet förenar två av Sveriges mest framstående aktörer inom dagligvaruhandeln och kommer att skapa nya möjligheter för Privab och Hemmakväll att växa och utvecklas tillsammans. Hemmakväll ser stora fördelar i Privabs breda sortiment och deras förmåga att snabbt anpassa sig efter marknadens behov.

Samarbetet inleds den 1 januari 2025 och förväntas generera en årlig omsättning om cirka 70 miljoner kronor för Privab. Avtalet förväntas även öppna upp för ytterligare samarbeten och utvecklingsinitiativ på lång sikt.

Vi är stolta över partnerskapet med Hemmakväll där vi ser fram emot att arbeta tillsammans långsiktigt och på en strategisk nivå. Partnerskapet understryker även attraktiviteten i Privabs distributionsplattform och vårt engagemang för att skapa långsiktig tillväxt, genom samarbeten med ledande butikskedjor på den svenska marknaden.” – Niklas Andersson, VD, Privab.

Privabs sortiment passar perfekt med vår profil, och deras höga flexibilitet gör dem till den ideala partnern för att säkerställa att vi alltid kan erbjuda våra kunder det bästa utbudet.” – Jan Richter, VD, Hemmakväll.

”Vi ser fram emot att samarbeta med Hemmakväll, ett varumärke förknippat med kvalitet och innovation. Detta partnerskap är en viktig milstolpe när det kommer till att stärka vår position på marknaden och driva hållbar tillväxt. Tillsammans kommer vi kunna ta våra kunderbjudanden till nästa nivå.” – Magnus Runestam, Försäljningschef, Privab.

Om Privab
Privab är en rikstäckande grossist specialiserad på att förse den svenska dagligvaruhandeln och servicehandeln med ett brett sortiment av produkter inom konfektyr, snacks, drycker och livsmedel.

Om Hemmakväll
Hemmakväll är en svensk butikskedja som specialiserar sig på försäljning av konfektyr och snacks. Med 69 butiker över hela landet är företaget en av de ledande aktörerna inom godishandeln i Sverige. Utöver sitt breda utbud av godis, choklad och snacks erbjuder Hemmakväll även filmuthyrning och olika typer av underhållningsprodukter. Företaget är känt för att ge kunderna en upplevelse kring sina produkter, med fokus på kvalitet och ett brett sortiment som lockar till både spontan och planerad konsumtion.

För ytterligare information, vänligen kontakta:
Simon Petrén, VD, Humble Group AB
E-mail: simon.petren@humblegroup.se

Informationen i detta pressmeddelande har publicerats genom ovanstående kontaktpersons försorg, vid den tidpunkt som anges av Humble Groups nyhetsdistributör Cision vid publiceringen av detta pressmeddelande.

Om Humble
Humble Group är en svensk FMCG-koncern som levererar nästa generations konsumentprodukter som är bättre för människor och planeten. Humbles verksamhet består av affärssegmenten Future Snacking, Quality Nutrition, Sustainable Care och Nordic Distribution, vilka har en inriktning mot hälsa och hållbarhet. Bolaget strävar efter att driva organisk och strukturell tillväxt genom förvärv och med synergier i verksamhetsenheterna. För mer information besök www.humblegroup.se

Humble is listed on Nasdaq Stockholm, First North Growth Market, under the ticker HUMBLE
FNCA Sweden AB is Humble’s certified adviser.

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ADDvise erhåller order till ett värde av 1,3 MUSD

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ADDvise Groups dotterbolag MRC Systems har erhållit en order från Medsept. Bolaget tillverkar medicintekniska produkter för hälso- och sjukvårdsindustrin och är baserat i Oran, Algeriet.

Ordern har ett värde på cirka 1,3 MUSD. Ordern avser design och konstruktion av en renrumsanläggning med tillhörande produkter för en ny medicinteknisk tillverkningsanläggning på cirka 700m2 baserat i Oran, Algeriet. Leverans av ordern är planerad att slutföras under Q2 2025.

 

För mer information, vänligen kontakta:

Staffan Torstensson, VD
+46 704 33 20 19
staffan.torstensson@addvisegroup.se

Viktig information

Denna information är sådan information som ADDvise Group AB är skyldiga att offentliggöra enligt EU:s marknadsmissbruksförordning. Informationen lämnades för offentliggörande den 20 september 2024 kl. 14:20 CEST.

 

Om ADDvise Group

ADDvise är en internationell life science-koncern. Med en decentraliserad ägarmodell utvecklar och förvärvar vi högkvalitativa företag inom affärsområdena Lab och Sjukvård. Koncernen omfattar över 20 bolag och omsätter närmare 2 miljarder SEK. ADDvise är noterat på Nasdaq First North Premier Growth Market. Mangold Fondkommission AB, 08-503 015 50, CA@mangold.se, är bolagets Certified Adviser. Ytterligare information finns på www.addvisegroup.se.

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