Stockholm, September 6, 2022

Normative’s accurate and truthful carbon accounting helps businesses stay compliant with the soon-to-be implemented CSRD in the EU, as well as the TCFD and the SECR in the UK.

The expanded legislation means that more enterprises will have to report their value chain emissions (also called scope 3 emissions). In a recent study by McKinsey, it was concluded that the consumer-goods industry is facing a huge environmental challenge and will have to more than halve its greenhouse-gas emissions by 2030. In addition, the SCRD requires around 50,000 EU businesses to report on their emissions from the financial year of 2023, while the TCFD and SECR already require all large UK enterprises to report emissions.

The complexity of measuring a business’s total value chain emissions is due in part to the difficulty of collecting individual suppliers. This is particularly true for large enterprises, whose suppliers often number in the thousands. A survey from the Boston Consulting group found that businesses calculating emissions manually had an average error rate of up to 40%. The failure to account for nearly 40% of their emissions means that businesses inevitably report incomplete emissions measurements, an accuracy gap that can potentially result in legal non-compliance and opening the business up to allegations of greenwashing. In addition, any climate impact reduction actions taken based on incomplete information will have incomplete results, slowing the global effort to reach Paris Agreement climate targets.

“Comprehensive and accurate emissions measurement is the cornerstone of sustainable and credible business. By establishing a trustworthy inventory of their emissions, enterprises stay legally compliant, seize business and branding opportunities,” says Maggie Buggie, COO of the world’s first carbon accounting engine Normative.

Normative’s carbon accounting engine enables companies to comprehensively measure their entire carbon footprint, including value-chain emissions. These value chain emissions measurements are achieved using the hybrid methodology, as recommended by the Greenhouse Gas Protocol, in which an initial measurement is performed based on a company’s spend data. Normative draws from a scientifically-derived database of 30 million data points to calculate value-chain emissions, which can then be refined with activity-based data. The carbon calculator incorporates intelligent automation throughout the product,- accelerating the calculation process and minimizing human error. The resulting measurements can be used for audits, compliance, reduction certifications like SBTi, and other corporate reporting.

Measuring emissions is also a business opportunity. In the same McKinsey study it was seen that brands who have credibly established a sustainability focus in their brand identity have seen effective growth rates.

Normative customer Flying Tiger Copenhagen attests to their business success from carbon measurement with Normative “Being able to communicate our sustainability impact is crutial for our business to be successful and with with our complex supply chain we need a company who really knows what they’re doing – as Normative does. I don’t see how you could measure your company’s entire emissions profile without a tool like Normative helping you out,” says Trine Pondal, Head of Sustainability and Social Responsibility at the retail chain Flying Tiger Copenhagen.

Contact info

Cassandra Julin

press@normative.io

0046702866861

https://normative.io/press

About Normative 

Normative is the world’s first carbon accounting engine, helping businesses calculate their entire climate footprint and reduce their greenhouse gas emissions. Co-founded in 2014 by Kristian Rönn to accelerate the transition to Net Zero, Normative sets a new standard in scientific accuracy for emissions accounting, powered by its market-leading emissions database. The company, headquartered in Stockholm, has hundreds of customers, and partners with leading climate change organisations including the UN, to deliver actionable sustainability intelligence. Normative is also the foundational software provider for the UN’s SME Climate Hub through which thousands of small businesses have committed to net zero. normative.io